In this article, we will discuss designing web headers in Photoshop. A header is important because it increases the visual appeal of your website. When you arrive on a website your eyes automatically look for the header, focusing on the top center of the page. As consumers, we expect to see information here that will help us navigate or better understand the content of the page. Some websites utilize navigational headers to make it easier for visitors to find the information they seek. Other websites use a graphic header to entice users and foster a feeling from the website. For instance, if the site is geared toward children, the header would likely contain cartoon images, ice cream, toys, or some other item that would appeal to children. This often gives visitors a sense of excitement and an urge to take a closer look at the content on the page.

The first step to creating a header is deciding what kind of header your site needs. Your target audience should be given great consideration. Making the website attractive and inviting for your target audience is the most important aspect of a header.

The header performs two basic functions on your website. It gives the viewer of it a quick overview of what your website is about, and it also provides an idea of the quality of your site.
Each of these functions is of great importance, but the second may be even more important than the first. There are millions of websites out there and possibly hundreds or thousands compete with yours. If the style or make-up of your header gives your website the look that it lacks quality or professionalism, your traffic will go to your competitors instead.
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